![]() ![]() "Salesforce Ventures invested in Unite Us during a critical growth year, helping us advance our mission to electronically connect health and social care providers in communities across the nation," said Dan Brillman, co-founder and CEO of Unite Us. The Salesforce Ventures Impact Fund deeply supports companies transforming systems and improving people's lives, every single day." "They backed our vision of ensuring communities efficiently coordinate and deliver essential wraparound services that improve people's health and well-being. "We set out on a mission to support 1 million underrepresented SMBs nationwide these are the Next Wave Entrepreneurs who are going to drive our economy forward. To have a mission-aligned partner in Salesforce Ventures has been an integral piece in helping us continue the work we're doing to deliver on that promise," said Melissa Bradley, Co-Founder at Ureeka. “We do have plans to bring Scratchpad to other CRMs, but today the pain is so deep and pervasive for sales teams using Salesforce, we started there,” Salehi said.Impact investing is experiencing significant growth as businesses and investors increasingly aim to make real-world change and build a better future for all stakeholders. And while it was built purely for Salesforce, the company is open to expanding its horizons in the future. In its short life, Scratchpad has managed to amass a pretty impressive roster of customers, including Adobe, Autodesk, Box, Snowflake, Splunk, and Twilio. Scratchpad is ultimately looking to reduce the hours wasted on admin. “The unfortunate reality is Salesforce is a phenomenal database but is not user friendly for salespeople to actually use,” he said. Alternatively, they may just “stick with the status quo,” as Salehi puts it, and update records directly in Salesforce. While workflows vary greatly between Salesforce customers, many users will keep notes or to-do lists in separate documents, such as Word, Excel, or a Google Doc, and then copy/paste the relevant text into Salesforce. Very few extend to the user interface, so they are not optimized for end users.” Many of these extensions are primarily at the database layer of Salesforce. In fact, we see a negative correlation between extensibility and end-user adoption. “It is why you see implementations of Salesforce with all sorts of customizations and extensions, and yet adoption of those customizations remains very poor. “Usability is what matters most for revenue teams,” he said. So isn’t what Scratchpad is now offering already possible through other integrations? Not so, says Salehi, who explains the issue isn’t so much extensibility as it is usability. Salesforce’s success over the past couple of decades is in large part due to its partnership ecosystem, with countless third parties building highly successful businesses off its back. ![]() In fact, Salesforce CEO Marc Benioff coined and trademarked the term “App Store” and registered the domain before gifting it all to Steve Jobs ahead of Apple’s venture into the world of smartphones. Salesforce is already a fairly extensible platform, with AppExchange offering a ton of integrations with third-party enterprise applications. The user then logs into Scratchpad using their Salesforce credentials. In terms of deployment, users can either add an extension to Chrome or go through a dedicated web app in any other web browser. Scratchpad operates a software-as-a-service (SaaS) business model, with tiers ranging from free to the $39 per-user team plan and up to the business plan, which comes with customized pricing. “Or if you’re looking at your calendar for an upcoming meeting with a customer, you can access all of your relevant Salesforce information related to the customer directly from the calendar event without having to switch tabs to Salesforce.”Įlsewhere, Scratchpad is designed with collaboration in mind, enabling users to share sales notes with other members of their team - so if a sales executive finalizes a deal, all notes can be easily passed to the customer service team. “If you are searching for a prospect on LinkedIn using Google Chrome, you can simply use Scratchpad search to see if the prospect is already in your Salesforce instance and if that person’s details need to be updated,” Salehi explained. Scratchpad also offers a search interface that enables users to search for accounts, contacts, leads, notes, and more - this includes content stored in Gmail, Google Calendar, Slack (which Salesforce is on the cusp of buying for $27.7 billion), or the web. ![]()
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